Shefali Chawla Vohra launched Shefali Couture in 2011, with its head office in Dubai, under the license of Shefali Vohra Trading, LLC.
Having attended PRATT University in New York, Fashion Institute of Technology as well as majored in Business Management from UCSD (University of California - San Diego)
She explains "Designing comes from my soul. It's not just how to sell a dress but to instill a sense of style in the individual. Fashion is a repetition of time…..fashion is also the ideas, fads and trends that are going around, a sense of being with it. Classics are a part of fashion - in a timeless repetition."
“I believe fashion should be an everyday affordable need and not an expensive hobby. Fashion is the way you see yourself, a sense of what’s going around, more like fads or trends. Style, on the other hand is the way you feel about yourself, the way you carry and project an image” says the designer.
In today’s global economy and fashion forward society, where the need for comfort, versatility & affordability is prime…..Silhouette & form, a need for comfort and a staple uniformity of a globally fashion forward society.
Shefali Chawla believes that shopping is meant to fulfill an everyday need and is not just an expensive hobby. Creativity is great but practicality of wear is very important and comfort of today’s on-the-go customer. Also, she believes in designing for the plus-sized woman. She keeps in mind that women have changing body types especially in certain cultures such as India and USA, but they still want to look and feel good.