Shefali Chawla Vohra is the owner of Shefali Couture. She launched Shefali Couture in 2011 with the head office in Dubai. She is a woman that believes simplicity and elegance is something that will never wear off, unlike trends and fads in the fashion world. Shefali designs her clothing with this in mind and makes versatile garments that women can truly express themselves in. We sat down with her to discuss her plans for this year. Not only she is one of the designers on shopEmergingTrends.com but she will be showing at Emerging Trends show this fall during NY Fashion Week. We got the chance to interview Shefali about her brand and how she finds inspiration for her work.
Tell me a little bit about yourself
I attended the Fashion Institute of Technology at Pratt University in New York with a major in fashion marketing and merchandising and the University of California for my business management specialization. Shefali Couture believes that comfort, conformity, ease of wear, versatility, affordability and silhouette are the prime focuses.
What made you want to become a designer?
I have always wanted to do this - reach out to the world with my ideas. With Shefali Couture, it’s not just how to sell a dress but to inculcate a sense of style in the individual. My belief is that “Style" is a projection of your personality; the way you feel and think about your accessories, make up, and the colors you wear say it all. It’s the way you carry yourself and exude your personal charm. A woman should be comfortable in whatever she wears. I believe in making the fabric move with you and not vice versa. Fashion on the other hand is a “repetition of time” with the fads and trends that go around.
What is the inspiration behind your work?
My work is ethnically inspired, fashion forward classics. My prime focus is excellent form and silhouette. Every collection inspiration is derived from Ethnic or Historical pasts. (Eg. Renaissance, French Revolution or Broadway shows). I also get inspired by nature, colours of a storm, sand, dust and sunrise. The dunes at dusk, the colours of the sky during a thunderstorm, moss/ different shades of the greens in nature, and precious stones and their colours, like Emeralds,Jades and Sapphires.
How are these inspirations incorporated into your newest work?
My Spring and Summer 2014 collection I have named “Fluid” and the inspiration for this comes from the colors of the ocean- the corals, colors of the water, sea foam, algae, depths of blue, shells, etc. The cuts and silhouette of the pieces are very simply and soft with light weight airy fabrics.
My winter 2014 collection is inspired from the French Revolution in the late 1700’s. It is comprised of pleather jackets and laser cut trousers. There is a simple and strong silhouette indicating freedom of spirit, which promotes liberty, also found during the French Revolution. The colors inspirited from the French Flag- salt, liquid and blood were also an inspiration. I was inspired by the steel of the armours and gold of the dust,too.